Badminton probably originated in India as a grownup's version of
a very old children's game known in England as battledore and shuttlecock,
the battledore being a paddle and the shuttlecock a small feathered
cork, now usually balled a "bird." Played for centuries
by children in India, Siam, and Japan, this was a cooperative game
in which the players worked together to keep the "bird"
in the air for as long as possible.
A net was added and the game had become a competitive sport called
"poona" by the 1860s, when British Army officers were
playing it in India. Some of them brought equipment back to England
and introduced the new sport there during the early 1870s.
It was played at a lawn party held by Duke of Beaufort at his country
place, Badminton, in 1873, and it became known as "the Badminton
game" among various guests who introduced it to other friends.
The Bath Badminton Club, organized in 1877, developed the first
written rules, which have remained essentially the same. In 1893,
the Badminton Association of England was founded as the first national
governing body and the first All-England championship was held in
1899.
Badminton was invented long ago; its origins date back at least
two thousand years to the game of battledore and shuttlecock played
in ancient Greece, India and China. A surprisingly long history
for one of the Olympics newest sports! Badminton took its name from
Badminton House in Gloucestershire, the home of the Duke of Beaufort,
where the sport was played in the last century. By coincidence,
Gloucestershire is now the base for the International Badminton
Federation.
The IBF was founded in 1934 with nine members - Canada, Denmark,
England, France, Ireland, Netherlands, New Zealand, Scotland and
Wales. The USA joined four years later. Membership grew steadily
over the following years with a surge in new members after badminton's
Olympic debut at Barcelona. As the sport's development program grows,
the current 130 members is expected to increase further.
The first major IBF tournament was the Thomas Cup (world men's
team championships) in 1948. Since then, the number of world events
has increased to seven, with the addition of the Uber Cup (ladies'
team), World Championships, Sudirman Cup (mixed team), World Juniors,
World Grand Prix Finals and the World Cup. The World Cup invitational
event started in 1981 and is organized by the International Management
Group (IMG). The World Cup series is due to end in 1997 and the
IBF is considering organizing exhibition matches featuring the world's
top players to replace the World Cup.
IBF's relationship with IMG started with the organization of the
World Cup but has developed to include the sale of commercial and
television rights at many IBF events. In these days of mass communications,
the importance of television to a world sport is self-evident. Television
brings the action, the excitement, the explosive power of badminton
into homes around the world. It pulls in the crowd to see the action
live; it pulls in the big guys in the sponsorship league.
For the recent Thomas & Uber Cups in Hong Kong (16-26 May),
the sale of commercial and television rights was a multi-million
dollar contract. And it's not just in Asia. In Europe, too, there's
a growing number of companies bidding for rights. Television companies
world-wide are already buying exclusive rights to the 1997 World
Championships, to be held in Glasgow, Scotland.
A watershed in badminton's growth was the $20 million tripartite
contract in 1994 for sponsorship of the World Grand Prix Finals.
Under the terms of the deal between the IBF, IMG and STAR TV, STAR
injects the monies into the promotion and development of badminton.
In return STAR gains total exclusivity for the exploitation of the
commercial and television rights to the WGP Finals. "The deal
was good for both main parties", said David Shaw, IBF's Executive
Director, who was brought into the organization with a brief to
grow the sport. "We needed a strong partner in television,
and the broadcaster had identified badminton as a vehicle which
would attract audiences across Asia to its Prime Sports Channel".
The next phase in the rise and rise of international badminton
has been to retake the USA. The US was an early member of the IBF
and initially one of the most successful. When the Uber Cup was
introduced in 1956, Americans won the first three events. But then
interest died out.
Badminton is a familiar and well-liked sport in the US, but predominantly
is a fun game in the back yard or on the beach. We know that once
Americans see the other badminton - international badminton, the
world's fastest racket sport - they will want more. The Atlanta
Olympics started to raise the sport's profile in the US. The event
was a sell-out and became one of the "must-see" sports.
Ex-President Jimmy Carter, Chelsea Clinton, Princess Anne and Paul
Newman were among the celebrities who came to watch. David Broder
of the Washington Post also came. After seeing the men's doubles
finals, he reported: "seeing one of the supreme athletic spectacles
of my life".
1996 was a landmark in American badminton. It's not only the Atlanta
Olympic Games that started to generate massive interest in the American
market. In December 1995 the IBF introduced a brand new tournament
in California, the Hong Ta Shan Cup; a men's invitational event
with top players and big prize money. This year there are plans
to add a women's event and to increase the prize money still further
- a real Christmas present for players and American spectators.
The Hongtashan Group has gone on to sponsor the US Open, increasing
the prize money to $200,000 . This makes the event the most valuable
World Grand Prix event in the series and gives it six-star status.
The rate of change is increasing. Badminton's debut as an Olympic
sport has clearly boosted interest internationally. The STAR TV
deal has increased the sport's coverage. Sponsors and television
companies are increasingly attracted to a sport which gives them
access to the Asian economies. And, spectators are increasingly
attracted to the "enthralling mix of angles, tactics, reaction,
touch and fitness that would exhaust a squash champion.
Watch out! The world's fastest racket sport is coming. Badminton
is coming!
This history obtained from the International Badminton
Federation |
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