Thanks to a partnership born in 2017 between Badminton Asia and sports equipment supplier Enlio badminton is going places in Asia and is now played at a much higher level in the continent.
Badminton Asia chief operating officer Dato Kenny Goh in describing the partnership as "win-win" for both parties, said: "With this partnership, Badminton Asia has been able to elevate all their tournaments at all levels."
"The strategies for this partnership has been two-pronged…through exposure during Badminton Asia's events and via social and mass media."
Enlio has been the official equipment sponsor since the inaugural Badminton Asia Mixed Team Tong Yun Kai Championships in Ho Chi Minh City in Vietnam.
Enlio has been a great partner by providing equipment for the following tournaments:
*BADMINTON ASIA TEAM CHAMPIONSHIPS
*BADMINTON ASIA TONG YUN KAI CUP
*BADMINTON ASIA CHAMPIONSHIPS
*BADMINTON ASIA JUNIOR CHAMPIONSHIPS
Putting that aside more than 20 teams received live telecast of the Badminton Asia Tong Yun Kai Cup 2017 – which is further boost to the game and mileage to the sponsors.
It was also in 2017 that Badminton Asia signed an MOU with AIPS – which is the governing body of Sports Journalists in Asia – to form a partnership to promote badminton in Asia via more exposure through print and social media.
"It is encouraging to note that lesser known badminton playing countries are playing the game, especially at grassroots. This is one way of developing badminton in these countries," added Kenny.
