Badminton Asia today announces Reddentes Sports as its official Media Rights partner for the next three years. Singapore’s leading sports marketing firm Reddentes Sports has secured exclusive worldwide broadcast rights of the Badminton Asia Championships. The deal runs from 2025 to 2027 and will include coverage of all editions of the Badminton Asia Championships and Badminton Asia Team Championships during that period. This latest deal reinforces the sports rights company’s commitment to enhancing broadcast coverage of sports in Asia.
The events for which Reddentes Sports has broadcast rights for over the next three years are:
- 2025 Badminton Asia Mixed Team Championship in Qingdao
- 2025 Badminton Asia Championships in Ningbo
- 2026 Badminton Asia Team Championships
- 2026 Badminton Asia Championships
- 2027 Badminton Asia Mixed Team Championships
- 2027 Badminton Asia Championships
The Badminton Asia Championships, the flagship event, has been a mainstay of the badminton scene in Asia and crowns the best players in the continent every year; BWF Grade 2 Level 2 category (Highest of all Continental Individual Championships). The team and mixed team events were later added in recent years to crown the best teams and mixed teams in the region. Indonesia’s Jonatan Christie and Chinese world No. 1 Wang Zhiyi are the defending men’s and women’s singles champion respectively, while South Koreans Baek Ha-na and Lee So-hee won the women’s doubles title in Ningbo this year. Chinese teams are holders of the men’s doubles (Liang Weikeng and Wang Chang) and the mixed doubles (Feng Yanzhe and Huang Dongping) titles. China are also defending champions of the men’s team event while India grabbed the women’s title in this year’s final.
Mark Chew, Managing Director of Reddentes Sports, said: “We are thrilled to be able to bring more exciting sporting action to people in Asia. Badminton is a popular sport in the region and the continent has produced many badminton stars, such as Lee Chong Wei and Lin Dan. Many of the current top badminton players are also from Asia and we are happy to provide more opportunities for badminton fans here to enjoy world-class badminton while supporting their favourite players.”
Dato’ Kenny Goh, Badminton Asia Confederation Secretary General, said: “Asian badminton has been getting more competitive in recent years and we are entering an exciting new era in the sport. Fans can expect a lot of world-class, exhilarating action at the Badminton Asia tournaments over the next few years. We are pleased that Reddentes Sports will be bringing the action closer to the masses and we look forward to working together to take badminton to greater heights in Asia.”
ENDS
ABOUT BADMINTON ASIA
Badminton Asia is the governing body of the badminton sport in Asia under the flagship of Badminton World Federation (BWF).
Badminton Asia is currently represented by 43 member associations from 5 sub-regions all across Asia. The 5 sub-regions recognised under Badminton Asia are East Asia, South East Asia, West Asia, Central Asia and South Asia.
As the governing body, Badminton Asia focuses on promoting, managing and developing the sport in Asia in principles of specificity and universality.
Website : www.badmintonasia.org
Facebook : www.facebook.com/BadmintonAsiaC
About Reddentes Sports
Reddentes Sports is an agency that delivers smart and impactful solutions in sports. Our services include media rights consulting and distribution, commercial sports development, event consulting, project management, Esports event management, organizational consultancy for sports associations, athlete career pathway management and marketing consultancy. With Mark Chew and Yip Ren Kai at the helm, our goal is to provide services and value to transform organisations, businesses and communities by achieving their objectives through sports.
