Badminton is expected to grow by leaps and bounds in Asia to maintain its supremacy in the continent.
History was created at the AIPS Asia Congress in Kuala Lumpur on March 1, 2017 when Badminton Asia and the Asian Sports body signed a Memorandum of Understanding (MoU) to further boost the game in the continent.
Badminton Asia's Chief Operating Officer Kenny Goh, who had earlier made a presentation of Badminton Asia to the delegates of the AIPS Asia Congress at Hotel Concorde in Kuala Lumpur, said the MoU as a "new milestone" for the shuttle sport, and a "step in the right direction" to take the game to new heights.
The MoU was signed by Badminton Asia president Anton Subowo and witnessed by Badminton Asia secretary-general Dr Greg Kim Hong Ki, AIPS Asia First Vice President Chiu Chan Fai, Secretary AIPS Asia Amjad Aziz Malik and Vice President AIPS Asia Ahmad Khawari Isa.
The MoU is another milestone to Badminton Asia's theme "Smash the World" to promote, manage, and develop the sport and at the same time maintain the supremacy of the game in Asia."
Mr.Anton Subowo described the collaboration as "opening new frontiers" for Badminton Asia which will give the sport "wider coverage and promote the game" at all levels.
The partnership includes working with young and potential journalists and exposing them to badminton.
"This collaboration will include sending selected young journalists to attend Badminton Asia tournaments in Asia where some of the financial undertakings will be borne by Badminton Asia," said Mr.Subowo
"Badminton Asia and AIPS Asia will work closely for the betterment of the sport in Asia."
"This is just the beginning as for the next four years we have more development programmes. We are also looking at developed countries to adopt the developing countries.
"The MoU will create a win-win situation for both partners and we hope to create greater awareness of the game in Asian countries. It is breaking new frontiers that will give badminton a shot in the arm," added Mr.Subowo.
