KUALA LUMPUR (17 November 2025) – Badminton Asia Confederation (BA) and the Asia-Pacific Broadcasting Union (ABU) have signed a strategic Memorandum of Understanding (MOU) that will be hugely beneficial to both organisations over the next three years.
Senior representatives from BA and ABU presided over the signing ceremony today. YH Dato’ Kenny Goh, BA Secretary General and Mr Ahmed Nadeem, ABU Secretary General, signed the MOU on behalf of their respective organisations. Mr Chooi Weng Sheng, the BA Chief Operating Officer and Mr Cai Yanjiang, ABU Director of Sports witnessed the historic ceremony.
This partnership between BA, Asia’s badminton governing body representing 45 members, and ABU, the world’s largest broadcasting alliance representing over 250 public service broadcasters across more than 60 countries in Asia and the Pacific, will establish cooperation in various fields of expertise and knowledge for both influential organisations.
BA stands to benefit through the promotion of its events and activities on the official ABU platforms which is accessible to all ABU members. The MOU will also provide the opportunity to enhance BA’s academic and research profile, expand industry engagement and to increase its recognition among the Asia-Pacific broadcasting network.
The areas of cooperation agreed by both parties include the delivery of academic online and off-line courses related to media, broadcasting and communication through the ABU Media Academy, co-organising training programmes, workshops and seminars, and research collaboration in media and broadcasting innovation.
The exchange of expertise and industry professionals for educational initiatives, mutual participation in international media events organised by BA and ABU, and sharing content to the ABU Sports and Entertainment Network (ASEN) to promote BA events, are among other areas of cooperation stated in the MOU.
“On behalf of the Badminton Asia Confederation leadership and all our members, we would like to express our appreciation to the Asia-Pacific Broadcasting Union. We are eager to get started and will activate the necessary resources for this exciting collaboration.”
About Badminton Asia Confederation
Badminton Asia is the governing body of the badminton sport in Asia under the flagship of Badminton World Federation (BWF). Badminton Asia is currently represented by 45Member Associations from 5 sub-regions across Asia. The 5 sub-regions recognised under the Badminton Asia are Centra Asia, West Asia, South Asia, East Asia and South-East Asia.
About Asia-Pacific Broadcasting Union
The Asian Broadcast Union is the world’s largest broadcasting alliance, representing over 224 public service broadcasters across more than 66 countries in Asia and the Pacific. Its members include major national TV and radio networks such as NHK (Japan), CCTV (China), RTM (Malaysia), and KBS (Korea). ABU promotes cooperation, training, and content exchange among broadcasters to enhance regional communication and cultural visibility.
